DECORATION: A FUNDAMENTAL TOOL FOR THOSE WHO DESIGN PUBLIC AREAS. TIPS ON HOW TO USE IT AND GET “INSTAGRAMMABLE” SPACES
We want to dedicate this month to decoration because it is undoubtedly one of the most effective tools for those who design furnishings for the hospitality industry and therefore it seems right to us to highlight its importance and substantial contribution to the design process
Perceived in some cases as a pure aesthetic element, the decoration is in fact often seen by design purists as a useless device added to the functionality of the piece.
Although true in some cases, those of us who produce furniture for public areas know that the design process must follow different mechanisms than the ones used for the residential sector.
In fact, there is no commission in front of which to cut out, like a tailored dress, the design of your home or office, an interlocutor who can and must guide the project in the direction of its needs, interests and personal taste.
Whoever designs a public space must first of all plan an experience.
An experience that must translate into emotion, well-being and also, why not, amazement in those who will take advantage of that space, be it a restaurant, a reception, a hotel room or a simple passageway.
An emotion much more difficult to create than in the intimate spaces of a residential project where the memories, objects, photographs that are part of the personal experience of each of us, carry their baggage of suggestions and, the task of the designer, is to harmoniously place them in a more articulated and professionally studied framework.
Adding pathos and excitement to areas intended for the public is therefore fundamental but, right because “public” these sensations must leverage more shared emotions and a clever use of decoration is one of the most refined methods to achieve this.
In the Instagram era this is even more evident, images have never been as numerous and as shared and therefore designing “instagrammable” spaces becomes a duty for designers because only in this way, the same piece of furniture and the context in to which it has been inserted will become ambassadors of themselves, contributing in a substantial manner to the success of the premises for which they were designed. That’s why we dedicate this month to the various ways of “decorating” from the most classic to the 2.0 version and we will present models from our collection, that best represent this trend.
In WEEK ONE our “Q” armchair is presented as a perfect example of how decoration can transform a piece of furniture in a unique product, almost a work of art, something that, alone, can give character to an entire project.The 3D embroidery made in suede and applied onto the skin, on this occasion, was customized for the client and it decorates the outside back of our armchair. It is a completely manual process and therefore very precious and it requires extreme precision. The final effect is amazing, in this case further emphasized by the choice to use two different materials in contrasting colors.